Business & Corporate Portrait Photography | Las Vegas Nevada
Business and Corporate portraits, or headshots if your prefer, business to business portraits, social media pictures, professional public relations environmentals and headshots … anyway you describe it or think about it, a good result is going to tell and inform people about you and your company and your brand. Every part about the portrait is a conscious decision. From lighting to wardrobe, to the setting and the photographer’s direction, these are the components that convey to your audience the skills, the confidence, the mastery of your business, brand or message. Those tangibles and intangibles which move and drive you and your company forward. Done well these portraits will be regarded universally in a favorable light and have a long life and utility.
Preparation is key and there are 4 main factors that I consider for business and corporate portraits photography.
1) Message and emotion of what is important to you and in concert with your brand and your business and what you want to represent in your portrait. Develop this with slight variations in advance or on the day of your shoot. Corporate words to consider may be leadership, knowledge, competence, visionary, thoughtfulness. Business direct might be smart and confident and innovative. Hospitality would start with welcoming, friendly, and relaxing. These words will be used to direct the subject and more importantly in the selecting and editing the optimum result. Know where you are starting to know where you will be finishing.
2) Wardrobe and wardrobe variations are next. Choose garments that reinforce the selected group of messaging and directing words. I suggest layers, plain clothing without strong textures. Bring options to the shoot. Pastels and light shades work well under darker jackets and blouses or shirts. The garments do not necessarily need to be tucked in at the waist, which will give a smoother and natural flowing look. Less wrinkles, less bunching is what I am saying.
3) Settings could be plain backgrounds, could be subtle greys or beiges. Swooshing of light can help keep the composition interesting. Locations work well too. Choose areas that offer good sourced light and have lighter areas in the background. In photography follow the traditions set up in the high renaissance by the portrait painters. Highlight – shadow, filled shadow with a brighter background on the one side and a darker background on the highlight side.
4) Directing is a key component on the photographer’s side of the equation. Be aware of how to get and keep the subject feeling natural and authentic. I prefer my subjects standing and not seated. I also favor that they would slightly lean towards the camera. I often have them step back away one step and then back step into the marked position to break their distraction and get a genuine or authentic expression. Breathing is an equal favorite to that of stepping in and out. A deep breath in – hold – a deep breath out – and shooting that exhalation along with them thinking of their messaging words works remarkable well.
The conclusion is that the subject arrives prepared at the location or studio and is willing to be in the photograph. That is a key component, but that is presumed and not in my 4 key steps. Good luck and hope to see you soon.